Big Timber Tree Service

Design, Development, SEO

Big Timber Tree Service needed a website re-designed to be more compelling in order to increase their conversion rate. With animated graphics and original imagery, I was able to bring their site to life and increase sales as a result.

After consulting the business on what their goals were, I was able to expand the site’s footprint by including additional services they provide that were not included on their old site.

Making the mobile site easy to use was of utmost importance as about 80% of the Google Ads traffic was coming from mobile devices, but the conversion rate was worse than on desktop. After the new site was launched, mobile conversion rates almost tripled.

I created custom icons for the use of animations throughout the site. Adding wood texture to the site helped convey the intent of the site and the business.

Using original images and additional content, I was able to increase organic traffic to the site by more than 200%. The biggest growth was on mobile traffic, which increased more than five-fold.

On-page SEO was built in site-wide, with images programmatically having their alt and title tags filled with the target keyphrases for their respective pages.